China's online retailers are gearing up for what has become the country’s annual online shopping festival on November 11th.
November 11 is a date made up of four one’s, and “double eleven” has always been considered a special day for single men and women in China. Five years ago the internet retailer Alibaba began promoting it as a shopping festival, and it has now turned to be the country’s busiest day for online retailers, millions of shopping lovers and thousands of couriers.
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